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Once upon a time there was Y... by Yves SAINT LAURENT



As part of Yves Saint Laurent’s Y perfume launch, L’Oréal Deluxe division entrusted MPack with the creation of a magnificent book over 60 cm high.


Just like the bottle, the book boasts a clean and minimalist design but retains a strong creative signature thanks to Y silver marking on a cover in black Mondi and an elegant fastener with two ribbons.


A real sales point promotion tool, the book immerses us in the heart of the Y Generation through portraits of entrepreneurial and passionate ambassadors who embody the spirit of the new male perfume.