Words from Spain
Director General of Phergal laboratories
Could you tell us briefly about the Phergal Laboratories?
Phergal Laboratories is a dermopharmaceutical company present in cosmetics markets, hair care and supplements. Founded 32 years ago in Madrid, this 100% Spanish company is particularly dynamic and technological. On the basis of a solid pharmaceutical experience, our core values are innovation, rigor and quality requirement.
In constant pursuit of innovation, we develop pioneering brands such as Farmatint first color without ammonia in pharmacy, or Atashi Cellular Cosmetics, products made based on plant stem cells. Our brands are based on innovative concepts that must be reflected in the presentation of products.
Associated with the rigor of our marketing teams, creativity of providers like MPack allows us to impose, in the linear, a real visual impact compared with other competing brands.
What do you think of this collaboration with MPack?
Since the beginning of our collaboration in January 2016, MPack has understood our vision and the personality of each brand.
For our POS projects MPack gives us at once the diversity of solutions proposed by the Design center and good quality / price ratio. It’s this double edge that has allowed us to significantly expand our communication campaigns.
MPack has also developed a box for our representatives which enables them to present products from all our brands. It was an extensive work and we managed to create a very practical and aesthetic tool.
How do you see the future between MPack and Phergal?
MPack has become our main partner in the development of our POS. With their qualities, its teams are really part of us! Its dynamism and market understanding make Mpack a true ally of Phergal Laboratories. We are sure that we will know many successes together.